Campaigns

Outbound campaigns, at real scale.

Tether Relay campaigns let you segment an audience by any field or behavior and send SMS, email and voice sequences personalized with merge variables. You track delivery, success rate and replies live, and replies land in the same inbox as every other conversation.

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A campaign is not a blast that ends when it sends. Replies become conversations your AI employees and team can pick up, with the full history on the contact.

What a campaign includes

  • Segment by any field or behavior

    Build the audience from the data in your system of record.

  • SMS, email and voice sequences

    Run one channel or combine them in a sequence.

  • Live send and success-rate tracking

    Watch sent, failed and success rate as the campaign runs.

  • Personalized with merge variables

    Use fields like first name so every message reads as one-to-one.

  • Replies handled in the inbox

    Responses become conversations that AI employees or teammates continue.

Questions, answered.

Which channels can I run campaigns on?

SMS, email and voice, alone or as a sequence.

Can I personalize messages?

Yes. Campaigns support merge variables, such as a contact’s first name.

What happens when a customer replies?

The reply becomes a conversation in the shared inbox, where an AI employee or a teammate can continue it.

Keep exploring

Plain-English definitions

We build it with you. At no cost.

Tether Relay is in private beta with design-partner intake open. We co-build your first AI employees alongside your existing systems at no cost through the build-out phase.

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